IPL brand value crosses ₹1.58 lakh crore! RCB becomes most valuable team.

The Indian Premier League (IPL) is becoming more popular day by day. Not only on the field, but also in financial terms, this league is growing at a tremendous pace. According to a new report by Houlihan Lokey, the total brand value of IPL has reached $18.5 billion (₹1.58 lakh crore). This is a 12.9% increase over the previous year.

Let’s see the main points of this report:

RCB becomes the team with the most brand value
Royal Challengers Bangalore (RCB) is now the team with the most brand value in IPL. Its brand value is $269 million. It has surpassed Mumbai Indians (MI) and Chennai Super Kings (CSK).

Brand value of top 3 teams:

RCB – $269 million

MI – $242 million

CSK – $235 million

In addition, Punjab Kings (PBKS) has seen the highest brand value growth of around 40%.

TATA’s title deal gives new strength to IPL
TATA has extended the title sponsorship of IPL till 2028. This deal is reported to be worth ₹2,500 crore. This has given a huge financial boost to the league.

Also, brands like My11Circle, Angel One, CEAT, RuPay have also given sponsorship worth ₹1,485 crore. This amount is 25% more than last season.

Viewership skyrocketed:
The final match between RCB and PBKS attracted a whopping 57.8 crore viewers on Jio Cinema. This became the most watched match in IPL history.

Total viewing figures for IPL 2025 alone were 450 crore viewers.

Reasons for IPL’s success:

The growth of IPL has been attributed to several factors:

• Effective marketing
• Use of digital platforms
• Support from regional fans
• Exciting matches
• New media like Jio Cinema

Also, the league is easy to understand and watch due to its small format.

Future of IPL
According to experts, IPL could soon become the second most valuable sports league in the world. After the NFL in the US, IPL could come next. International sponsorship and broadcast rights will further strengthen it on a global scale.

Conclusion
IPL is no longer just a cricket league. It has now become a brand, a media powerhouse and a global entertainment property. RCB’s brand value is at an all-time high and is breaking new records every season.

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